PORTFOLIO

PORTFOLIO

I’ve been lucky to work with some incredible brands, helping them tell their stories through strategy, design, and content creation.

Add coffee to the equation, and I’m a creative powerhouse.

CASE STUDIES

Benoit’s Design Co. is a Maine-based creative studio specializing in engraved wood maps, felt banners, home decor, gifts, and accessories. I supported their holiday sales period through promotional strategy and content creation across social and digital channels, translating the brand’s Maine roots into engaging, seasonal storytelling.

My work included developing social and email campaign content to build excitement, highlight product details, and guide customers through the holiday shopping journey. The focus was on narrative-driven storytelling that balanced promotion with authenticity, helping strengthen brand presence during a key sales period while staying true to the brand’s Maine-made identity.

In our first month working together, we saw:

$1,023
47.4K

organic views
(a more than 1000% increase)

in revenue attributed to social media

Working with this luxury handbag brand based in Maine, I led a full social repositioning to elevate the brand from a small-business feel to a lifestyle-driven luxury presence. I developed the content and messaging strategy and guided the team in shifting from promotional, product-heavy messaging, to content that sold a lifestyle. To support this transition, I also led influencer campaigns, selecting creators who aligned with the refined direction and whose content strengthened both our organic and paid efforts. This shift helped the brand show up with the confidence and clarity needed to compete in a luxury market.

90 days after this shift, we saw:

320%
176K

increase in engagements

organic views
(a 76% increase)

increase in purchases attributed to organic social

21%

I led the redesign and development of Pure Eco Spa’s website, creating a modern, conversion-focused digital experience that better reflects the spa’s brand while attracting new clients. The goal was to make the site more intuitive, visually engaging, and optimized for both discovery and bookings.


I reorganized content, simplified the user journey, and implemented clear calls-to-action. I also optimized the site with SEO best practices to enhance search visibility and attract new clients. In addition, I produced the majority of the site’s photography, showcasing the spa’s services and atmosphere in a way that aligned with their brand while evolving it to feel fresh and elevated.

before

after

Beyond redesigning the website, I’ve supported Pure Eco Spa with social media management and marketing, as well as designing magazine ads. I captured all the images you see below as well!

Beyond my writing in a social media context as shown above, take a look at the copywriting I did for this press kit initiative distributed to major news outlets for Hello Burlington in support of their tourism marketing initiative.

WRITING PORTFOLIO

EMAIL MARKETING

Eli Health is a Montreal-based health company redefining how we understand stress through state-of-the-art, at-home cortisol testing. I developed the email marketing strategy, copy, and design direction for a series of abandoned-browse emails designed to educate potential customers and re-engage those who explored the product but didn’t convert. These emails focused on clarity, trust, and value, helping recapture lost revenue by guiding prospects back to purchase through thoughtful, direct-response messaging.

Let’s Talk!

Phone
860-213-6818

Email
juliahelal02@gmail.com